3/2/2023 0 Comments Creative planner studio pets![]() ![]() Sarah Drummond, a service designer in London, started using A.I.-generated images a few months ago to replace the black-and-white sketches she did for her job. “And then I know that they maybe haven’t played around with it that much themselves, because it’s a time suck. “When I see people write about how it’s going to destroy creativity, they talk about it as if it’s an efficiency play,” Mr. weren’t good enough to be shown to clients and that users who weren’t experienced users of these apps would probably waste a lot of time trying to formulate the right prompts. He said many of the images generated by A.I. will meaningfully speed up the agencies’ work, or replace their art departments. He doesn’t, however, think that using A.I. will become part of every ad agency’s creative process. The resulting image didn’t end up going into an ad, but Mr. “We were like, what if we could show what the dogs playing poker looked like?” Mr. Instead, they asked DALL-E 2 to generate it. ![]() The image they wanted - a group of dogs playing poker, for an ad being pitched to a pet medicine company - would have taken an artist all day to sketch. “And the fourth one was just missing a visual way of describing it.” “We had three and a half good ideas,” he said of his team. “Whereas DALL-E surprises you, and comes back with things that are genuinely creative.”ĭuring a recent creative brainstorm, Jason Carmel, 49, an executive at the New York advertising agency Wunderman Thompson, found himself wondering if A.I. “Photoshop can do things that you can’t do with your hands, in the same way a calculator can crunch numbers in a way that you can’t in your brain, but Photoshop never surprises you,” he continued. “It’s like working with a really willful concept artist,” he said. image generators would simply become part of every filmmaker’s tool kit. He predicted that rather than replacing concept artists or putting Hollywood special effects wizards out of a job, A.I. Since then, he has used DALL-E 2 to help him generate imagery, such as the above image of a Melbourne tram in a dust storm, that isn’t readily available from online sources. “I put ‘marble statue’ into DALL-E, and it was closer than what I could get on Getty in five minutes,” Mr. But when he went looking on Getty Images - his usual source for concept art - he came up empty. Clair, who has worked on hit shows including “Westworld,” was looking for an image of a certain type of marble statue. Patrick Clair, 40, a filmmaker in Sydney, Australia, started using A.I.-generated art this year to help him prepare for a presentation to a film studio. that was popularized several years ago with the release of text-generating tools like GPT-3 but has since expanded into images, audio and video. These programs use what’s known as “generative A.I.,” a type of A.I. DALL-E 2, for example, has more than 1.5 million users generating more than two million images every day, while Midjourney’s official Discord server has more than three million members. These apps, though new, are already astoundingly popular. In the past few months, A.I.-based image generators like DALL-E 2, Midjourney and Stable Diffusion have made it possible for anyone to create unique, hyper-realistic images just by typing a few words into a text box. Well, an unexpected thing happened recently: A.I. ![]() Truck drivers, retail cashiers and warehouse workers would all lose their jobs to robots, they said, while workers in creative fields like art, entertainment and media would be safe. For years, the conventional wisdom among Silicon Valley futurists was that artificial intelligence and automation spelled doom for blue-collar workers whose jobs involved repetitive manual labor. ![]()
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